With the initiative "Week on the beach and in the environs" the Lignano Pineta SpA and the SIL SpA want to inform their guests about what they can do, apart from relaxing under the beach umbrella, to experience a really fulfilling holiday on the beach. The initiative called "Week on the beach and in the environs" bases on the idea to offer a further service to guests spending many hours a day on the beach and having thus a lot of time to read: a newspaper. The coupons for a week rent of beach material can be torn off a brochure explaining this initiative and exchanged in a newspaper kiosk against a daily copy of the newspaper "il Friuli". Tourists receive this brochure at the beach offices together with the receipt for beach umbrella, deckchairs and sun loungers. The brochure also contains the address of the various newspaper kiosks to make it easier for the tourists to spot them on their way to the beach. The brochure contains free or discounted tickets for attractions and activities on the beach (pedal boats, canoes, windsurf, swimming and windsurf schools, parafly etc.), near the beach (miniature golf, babysitting "Divertitom", playground "I Gommosi", thermal baths etc.) and in Lignano (Acquasplash, Zoo-Park, funfair, tours with a motor boat etc.).