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The Color Run Dream World Tour returns to Lignano Sabbiadoro

There's a month to go before the fifth stage of The Color Run Dream World Tour, , an event organised by RCS Sport – RCS Active Team. For the second year running, the "sunset" version of the run returns to the Italian city of Lignano Sabbiadoro. The main hubs of the event, which is scheduled to take place on Saturday 29 July, will be the Pineta, the Alberto Kechler promenade and of course the city's wonderful beach.

The Color Run is a non-competitive 5 km fun race in which participants are immersed in a world of colour, music, celebration and happiness. Founded in the US back in 2011, it aimed to promote psycho-physical well-being. Now hosted in more than 50 countries and 200 cities around the world, the event has attracted millions of participants. In Italy alone, over 300,000 color runners took part in the four previous editions of the event.

The route planned for the race that is to take place in the Friulian city is truly unique as during the first leg of the race, runners will be completely immersed in the lush green of the forest that runs along the coast, before reaching the beach, heading straight for the shoreline and into the sun setting in the west. Runners traditionally set off from the starting line in stages, so as to allow a smooth and steady flow of people, with the first batch due to set off at 6.30pm. Along the way, color runners will reach a series of colour points (blue, green, orange, yellow and pink), plus one coloured foam point - a new addition to this edition - near the finish line. Runners will set off dressed in white and will end the race coloured from head to toe and happy.

At the end of the race, participants will return to the stage area of the Color Village, located in Piazza Marcello d'Olivo. The square will be specially decorated for the occasion with Wood lamps, in true "sunset" style. Here, participants will dance to the rhythm of music played by Radio 105, having fun with the color blasts,which will be fluorescent during the evening version. The village will still be the heart of the event, with dancing, music and various forms of entertainment which will g on until 11 pm, when the race is expected to come to an end.

Two special guests will be making an appearance on the Color Village stage: Elodie and Clementino. Elodie is a young singer from Rome who rose to fame in 2015 after winning second place in the Italian talent show "Amici". In the wake of her 2016 summer hit “Amore Avrai”, she will be performing some pieces from her latest album “Tutta colpa mia”, produced by Italian musicians Emma and Luca Mattioni, including the song by the same title, which Elodie sung at Sanremo this year. Clementino, rapper who also got his break at the Sanremo Festival with his song “Ragazzi Fuori” and the concert in which he performed on 1 May, is currently touring Italy with his “Vulcano Summer Tour”, with pieces from the album "Vulcano", released at the end of March. In addition to this he will be performing his top hits.

Color runners will enjoy music mixed by Radio 105, the event's official radio station. In addition to Elodie and Clementino, Silvia Salemi will also be present at the event. The singer has returned to the music scene on the occasion of the 20th anniversary of the 1997 hit “A Casa di Luca”, which catapulted her to fame. Her comeback is marked by the song “Credo” and her new single “Potrebbe Essere”.

For the first time, RADIO 105 is organising the exclusive online Meet&Greet contest via its website 105.net. The radio station is offering the possibility to those who register, to meet the artists who will be present at the event. At the end of the Italian tour, all those who took part in the contest will enter a draw for the selection of one lucky listener who will win a trip to Barcelona to take part in The Color Run on 1 October 2017.

 

THE COLOR RUN'S PARTNERS. Aside from Radio 105 - Official Radio station of The Color Run 2017 - and Italian sports daily La Gazzetta dello Sport - the event's Media Partner -, Official Supporters of this new edition include: Skipper // Algida // Flying TIGER Copenaghen which has made it possible for runners to register for the Tour in any of its stores; Virgin Active which will be in charge of warm-up for each of the color runners; Rio Mare // San Benedetto // Dietorelle // Nilox // Noberasco. Official Watch: Calypso Festina.

The run is sponsored by the Municipality of Lignano Sabbiadoro.

Meanwhile, the Charity Partner for the 2017 edition is Fondazione Marco Simoncelli which, since 2011, has sponsored a series of humanitarian projects to mark SIC Day, promoting sport as an advocate for social issues. A symbol of the moral values espoused by Marco Simoncelli in both his everyday life and on the racetrack.

The final event of the Italian leg of The Color Run Dream World Tour 2017, after the Lignano Sabbiadoro run, will be the Grand Finale in Turin on Sunday 10 September.

All registrations along with all the latest information is published on the event's official website: thecolorrun.it.

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